During the morning, I have the opportunity to visits Google Malaysia (谷歌马来西亚公司) for the 2nd time after the
Google Mobile leadership program (MLP). It is a event about "Boost Your Online Sales By Generating Quality Leads from Google Search!" organized by Exabytes company.
The agenda of the event is stated as below.
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8.30am : Registration Starts
9.30am : Welcome Remarks by Chan
9.45am : eCommerce Landscape of Malaysia & Google by Parmeet
10.30am : Closing Remarks by Justin
10.45am : Q&A
11.00am : Ends
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Upon arrival Axiata Tower building, I register myself and get a visitor tag as below.
The event start at 9.45am by
Mr Chan, CEO of Exabytes and introduced Ms Parmeet to share about eCommerce Landscape in Malaysia as below.
It is a very good insight to know about the trends and behavior for online buyers. Besides, direct transfer is the most available and preferred payment method in Malaysia as below.
Nevertheless, most of the e-commerce website will go through a
payment gateway system when they purchase item. Besides, there are now more searches on mobile than desktop based on the statistic as below.
The next speaker is
Mr Justin Keh from Google Singapore and it is my second time listen to his sharing. His sharing is good as you get to know more insight as below.
I like the Google Parisan Love Youtube video too as below.
There is one important note that I agreed when he mention that "There is no GUARANTEE sales" when people spend money on Google Adwords. There are various of factor that couldn't lead a sales. For instance, he shared a case study about a company customer service was away and didn't response when they use the "phone tracking tools" from Google Adwords to monitor how many people call through from the ads. In deed advertising in Google Adwords require a long term process but sadly most of the company want to see instant result after they advertise. In fact, he shared that 96% of people didn't convert when they see the advertisement. Hence, remarketing option become more important when the advertisement can "follow" user in someway.
Overall it is a great event and I get some name card as below.
The most special name card that I received is from iKahwin website where they use high quality printed material to print their name card as below.
Besides, I go get two notebook as one from Exabytes and another from Google Malaysia as below.
Hereby thanks to Exabytes for organizing this event and feel free to check out their
Google SEM package since they are one of the Google Premier SME Partner. For now, I understand it is important to have good user experience website, mobile friendly, nice web design, great content and
trusted payment gateway when you start your e-commerce website.
=)
